I decided to take an existing image of a grotto from my mood board. I edited it in Premiere by making the colour monochrome and applying an emboss filter. I found this to be effective as the monochrome colour meant that it appeared more sinister, something which is conventional of the dark fantasy genre. I wanted to ensure that the name of my production company and the ident were related to one another, so I chose the name 'Grotto Productions.' A grotto is also commonly associated with the fantasy genre as it is an ambiguous external location, home to many fantastical creatures in fairytales.
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